Introducing a new product or service into a market is something that does not happen in a vacuum. More importantly, determining if there is a need for the product or service and the price must be calculated. This means a market survey will help you make the most informed decision and drive the business forward with the best possible results.
Firstly, it is not an outcome. It is a process. A process that collects, documents, analyzes and organizes information about the key elements of your business: the customer, competition and market. Research drives the plan for the product or service, fine tuning as needed and expansion when ready. The research can also be used for the same purposes when it comes to customers, but for customers it includes whether or not they will purchase the product or service based on several tangible factors like geography, population and demographics.
Surveys and research is customizable to your product or service for focus groups, surveys, field tests and interviews.
Market research answers many questions, including:
- What is the market state?
- What are the trends?
- Who is the competition?
- What sets you apart?
- What are buying decisions based on?
- What is important to the prospect or customer?
- Do the current products or services meet the customer’s needs?
Surveys and research also determine what customers and prospects want, need or believe in. Surveys and research can also determine behaviors – actions and buying choices. Once complete, the data can be used to market the product or research.
Market Surveys and Research help uncover what prospects and customers want, need and believe. It can also involve discovering how they act and why they buy. Once that research is complete it can be used to determine how to market your specific product or service.
Knowledge of your customer is power and leverage in your business niche. You need to know your target, and what drives their buying decisions.
There is no single method for surveys and research. We employ a variety of tools to gain strategic information about the market, targets, requirements, competition, trends and customer satisfaction when it comes to products and services. This information is used to increase revenue and raise the bottom line.
We want to help you with the opportunity increase profits with deeper reach for prospects.
Industry Veterans in Telemarketing
You get one chance to make a first impression on a potential customer. A chance that can make or break your reputation and brand. We, at Tristyle Marketing, have accumulated knowledge in all areas that require some form of telemarketing. We offer great returns on your investment in our services. We have solutions that meet your needs and budget. There are no Setup Fees or Lock-in contract requirements. We stand on the results we produce.